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'Closing the loop': An interview with Zebra Imaging CTO Craig Newswanger


Craig Newswanger dreams of bringing the incredible power of digital holography to consumers. As Zebra Imaging's chief technology officer since 2014, he's been at the forefront of optical research for holographic imaging and has been instrumental in crafting the architecture that forms the basis of our 3D visualization technologies. He's also been working in the field of digital holography for more than 30 years, back when few beyond the laboratory were aware of the transformative potential 3D imaging held for various industries.

Differences Between Microsoft’s Holo-lens and Zebra Imaging's ZMD

Zebra Motion Display, Hologram

Microsoft announced this week the prototype of its newest device, the Holo-Lens. Obviously the device is ground-breaking and along with the $500M Google-funded Magic Leap we are getting a number of questions about how this device is different from Zebra’s prototype Holographic Motion Display.

3D scanning continues to drive innovation

sense mashup

3D scanning represents the perfect storm of innovative ideals enabled by technological developments. Pairing some of the most creative minds in many industries with powerful tools that allow them to capture, display and produce staggering visuals is driving the spirit of invention in many fields. As 3D imaging and scanning technologies become more cost-effective and continue to reveal more benefits, it's evident that we're in an era in which anything seems possible. 

How 3D imaging is being used to save lives

Medical Imaging

The power of 3D technology is being increasingly utilized by different industries, and one of the most exciting new uses is in its diagnostic capacity. U.S. News reported that 3D mammography reduced the amount of call-back tests for women while increasing the rate of breast cancer detection by 40 percent. This new use of 3D imaging is a good indicator of the impact that holographic technology and 3D visualization can have in the lives of people in everyday medical applications.

What a hologram can do for tradeshows

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Here at Zebra Imaging, we strongly believe in the power that a hologram can have in making a real impact on an audience. In recent years, we've seen increasing trends of companies and even politicians making use of the power of 3D imaging in order to make powerful statements that impress up to thousands of onlookers at once. Powerful 3D images can also be used for business purposes in order to create a strong impression in the hearts and minds of customers and investors who may be interested in a product or project. According to USA Today, Elvis will be coming back in pseudo-"3D hologram" form some time over the next couple years, but we're more interested in finding ways that allow an organization to highlight goals and strategies through holograms.

The art of presentation - how holograms are being used today

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Here at Zebra Imaging, we are interested in providing the highest quality holograms to our clients, whether they be businesses or consumers. As a result of our dedication to quality, there have been many different times where we have been able to contribute something amazing to our clients' presentations. Because of the inherently magical nature of 3D imaging, many of our products provide a kind of theatrical style that is impossible to get in any other way. Most people have never seen something in true 3D before, and are amazed by the majesty and power of a 3D image when they are able to see one for the first time.

What is a hologram?


At Zebra, we get a lot of questions about holograms.  Questions about security holograms, the kind of holograms in the movies, the kind making social media frenzys. While these are all really cool special effects, they technically aren't holograms. Sorry Tupac. That includes you. Michael too.

5 ways you can interact with 3D visualization right now

Seene App

Although it sounds like science fiction, 3D holograms and visualization are ready right now for people all over the world to interact with and experience. Here at Zebra Imaging, we specialize in providing the finest 3D holograms for companies and enterprises that want to impress clients and showcase their designs in a collaborative way. With the advent of 3D content becoming more mainstream, consumer level innovations in 3D holography are available for everyone to enjoy. In the following list, we will walk you through some ways you can integrate some of the amazing innovations of 3D visualization into the comfort of your own home, allowing you to learn to think and create in the newly unconstrained playground of creativity that is 3D imaging.

Industries eagerly adopt holography as science improves

medical hologram

Holographic technology still has the magic and sci-fi appeal of a new discovery, but is now gaining rapid traction in industrial and consumer level applications, reports ComputerWorldUK. This new wave of adoption for holography is good news for those in the medical, political and military fields, as digital holography has already been used in each of them in order to teach and inspire.

3D technologies: A game-changing force in manufacturing

3d print

The constant quest in the manufacturing industry is to make smarter, higher-quality products without also driving up production costs. There's always pressure to be faster, error-free and precise. The consumerization of IT is also increasingly showing up in manufacturing, as people want to play a more active role in the design and creation of the things they own and use. Sustainability and environmental issues also encourage manufacturers to be more conscientious about the resources they consume and logistical processes they utilize. As such, widespread innovation in the sector is always a tall order.

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Preview Software

It's simple. Our preview software let's you view your model in 3D, so you can effortlessly set up your model for hologram printing. Need help? Contact our Zebra support team.

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If you do not have a 3D model, you can purchase a model from a 3D content provider. We have also partnered with Autodesk to seamlessly integrate with their 123D Family of Apps.

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