3D visualization technologies don't just add a dynamic tool to building projects - they can help transform them. One of the major challenges any large-scale building project faces is communication. Architects, engineers, construction firms, contractors and myriad other contributors have their established ways of doing things. In these highly specialized professions, even the broad strokes of their approach may be incomprehensible to other stakeholders, or at least become garbled in translation. The traditional silos that exist in building projects help each contributor focus on its specific tasks, but a more comprehensive, interoperable approach could pay dividends.