Zebra Imaging and Ford B-Max

Ford Motor Company utilized Zebra Imaging's 3D holographic prints to promote the new Ford B-Max car via a social media campaign. Using Peer Index, a company that enables brands to identify and engage with social media influencers, the Ford B-Max campaign seeks to identify top social media influencers in the automotive industry to help them spread the word about Ford’s latest car innovation – the Ford B-Max.

Top Social Media Influencers will receive an 8”x10” color ZScape hologram print of the Ford B-Max car. Those who qualify as high influence persons, based on a peer level scoring and following they attain on peerindex.com, include bloggers, editors, reviewers and others with a strong social media presence and authority in the automotive space.

Video of the Making of the B-Max Hologram

"Zebra Imaging's holographic 3D prints provide a powerful and captivating way of visually conveying the unique features of novel design concepts and products.  “With our image technology and print services, 3D data can be brought out of the computer and into the hands of customers and market influencers," said Steve Arling, Vice President of Business Development for Zebra Imaging.  "The Ford B-Max Hologram project is about celebrating innovation in vehicle design, and using modern visual and social media to promote products and raise awareness."

The 3D data set of the Ford B-Max car was designed by Ford. We then transformed the 3D data and prepared the data for holographic printing using our ZScape Preview Software.

A ZScape™ hologram consists of a thin sheet of plastic, which when placed on a vertical or horizontal surface and illuminated with an appropriate light source, reveals a 3D, full-parallax, color image that appears to float above the surface, bounded by the borders of the plastic sheet from which it emerges.

We packaged the Ford B-Max hologram with an LED flashlight to illuminate the image.

For more on our 3D Holographic Prints are made, please see ourTechnology section.