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Click the icon to view a 30 second video. Click here to go to the sample gallery.
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Resi-Rise Skyscraper by KOL/MAC Studio:
Displayed at the 2004 Venice Biennale International Architecture Exhibition
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"?an illusion as grand as any of Harry Houdini's?" Laser Focus World
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For architects and designers, the presentation of designs can be just as important as the designs themselves. An impressive and accurate model can make the difference between winning and losing a contract. Furthermore, a detailed and accurate model for review during the design phase can mean the difference between detecting or missing mistakes early in the process. To complicate matters, the modeling options available to architects and designers are not always ideal. They can typically be categorized as either physical or electronic models.
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With physical models, there are a number of potential challenges to overcome:
- They are expensive to build
- They can take a long time to make
- They are bulky and delicate which makes them difficult and costly to transport
- They are often an artist?s rendition of the design rather than being a geometrically accurate representation of the CAD data
- They are often not built entirely in full color
- They are not animated and can only show a single, static view of the design
- Sometimes they appear toy-like and may not capture the impressive appearance of the computer rendered CAD models
Similarly, computer based models provide a different set of challenges:
- The viewer needs to be in front of a monitor or screen which can limit the number of people that can collaborate at one time
- Often, viewers are required to wear goggles or other implements to see the 3D effect which leave some viewers with headaches or dizziness
- The viewer only sees the particular angles and images that the person controlling the computer allows them to see, which denies them the ability to observe at their own pace and style
- The images they see without the use of expensive 3D equipped systems are not true 3D, but are only 2D images shaded to look 3D
- The viewer cannot walk around the model to observe and comprehend the design in the intuitive manner that we observe objects in real life
3D elevations are easily visible within this architectural image
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The Zebra Difference
In contrast, Zebra Imaging?s digital holograms provide a solution to these issues. They are:
- Quick to produce (taking hours instead of weeks or months)
- Geometrically accurate
- Monochrome or full color
- Lightweight and portable (allowing you to ship in standard tubes, or carry with you on airplanes)
- Unlimited in size
- Provide autostereoscopic viewing - no need for goggles or tethered eyewear
- Ideal for collaborative viewing (especially if copies can be sent and viewed remotely)
- A more natural and intuitive method for the human mind to comprehend complex data
Typical applications include:
- Iterative design proofs for collaborative review
- Full or scale models for final review
- Full or scale models for presentations to peers, executives, investors, or potential clients
- Accurate hard-copies or ?as-builts? for documentation purposes
- Public displays
There are times when a standard physical model, or a computer based rendering is effective for reviewing a design. However, whether it is for an iterative design review or a final presentation, when it really matters there is no other 3D modeling media more effective, striking, inexpensive and quick to produce than a Zebra digital hologram.
Please contact us to schedule a demonstration or find out more.
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